LELO is a designer label operating in the premium segment of the erotic market space. Through a special blend of fashion, feminity, engineering and sleek Scandinavian design, LELO provides Pleasure Objects for women and their partners. By challenging the overall concept of convential "sex toys", our vision is to create aesthetically pleasing, orgasm-inducing, high-quality alternatives to the norm and thus inspire a more female-friendly erotic market space. Founded in September of 2003, LELO is headquartered in Stockholm, Sweded, and is active on more than 25 international markets.